ProDirect®
Credit Card Program for Banks And Credit Unions
In today’s complex business environment, it seems almost impossible to compete with the big players and their bottomless marketing dollars – until now.
ProDirect is a full-service credit card program for banks and credit unions that solicits existing customers and turns them into cardholders. Your financial institution can grow your portfolio and successfully compete with large issuers while still building deeper relationships with clients and letting them know that they can do business with someone they know and trust – you.
ProDirect’s credit card program for banks and credit unions takes care of everything from start to finish. We score your targeted database, create and mail a professionally designed solicitation piece, score the responses, set up new accounts, and mail the credit cards - all at volume-discounted prices you can afford. Just provide your list and lending parameters, and we’ll take it from there. No wasted marketing dollars, no what-if analysis, no guesswork, no wasted technology, no administration, no duplicates and no long hours to get the project completed.
Benefits of ProDirect, the credit card program for banks and credit unions:
- Allows you to seamlessly add new cardholders
- Delivers one-stop shopping for an integrated Direct Mail campaign
- Generates 2 – 3 times better results than the national average
- Offers the ability to customize your ProDirect solicitation package
- Utilizes your branding to increase your community recognition
- Ensures consistent decisioning of accounts
- Solidifies the total relationship with your current clients and offers more cross-sell opportunities
- Offers complimentary materials to help you better promote your credit card to current clients
Our targeted approach, streamlined process and competitive mailing rates of ProDirect makes putting your credit card in the hands of your current clients easy. FIS does all the work – you get all the results!
We invite you to learn more about our credit card program for banks and credit unions that can turn your clients into cardholders today! Contact us today with our convenient online form or call us at 1.888.933.8637 (press 1 twice).
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